Private Label Makeup

Custom Formulation

What Sets Us Apart

It should always be about you and your brand and Demaur Cosmetics understands. This understanding is what separates us from other private label lines. We understand the value and importance of placing your personal mark on your cosmetic line. We also know this is accomplished with more than a branded logo.

Custom Colors & Ingredients

Our expert team of laboratory specialists can work with you to slightly alter (adding, deleting or replacing) an existing ingredient in a product ingredient deck to meet your specifications. We can also work with you to create new products and formulations. Each of these options is accessible with a separate, individual contract between you and your company and Demaur Cosmetics. This process may involve extensive testing not only in the Demaur labs, but also with you and your team.


We take your brand and your signature ingredients very seriously; therefore, specially created ingredient decks may undergo specialized outside laboratory testing including (but not limited to):
  • Aerobic Plate Count
  • Microorganism Identification
  • Preservative Efficacy (Challenge)
  • Accelerated Stability Testing
  • Water Testing
  • Mold Testing
While outside testing does come with a cost, our goal is make certain your line is completely protected. Testing fees are presented and made part of all custom formulation contracts. Demaur can also work with you to create a custom product color or simply rename a color from our Signature Line. All of this is to give you more power and exclusivity over your brand. The ability to customize and create your brandís unique formula is the Demaur difference.

Brand Your Line  -  Demaur Difference  -  Custom Formulation  -  Ingredients  -  Packaging

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